6. Marketing and Promotion

The marketing and promotional strategy for Kochi Land is designed to capitalize on the unique collaboration between the virtual world of Kochi Prefecture and the real-world location of Kochi, Japan. By leveraging the partnership with Start Lands Inc., we aim to create a symbiotic relationship that benefits both the game's metaverse and the actual city through immersive and engaging marketing initiatives.

Preliminary Strategies

• Commemorative Events: The successful event co-hosted with Kochi Prefecture, Japan, serves as a foundational pillar for our marketing efforts, highlighting the seamless integration of real-world locations within the START Land Metaverse. Future events will continue to celebrate and promote this partnership, both online and in physical locations.

• Cross-Promotion with Kochi Prefecture: Utilizing the START Land platform, we will showcase Kochi Prefecture’s landmarks, culture, and events within the game. This not only enriches the game's content but also offers a unique promotional avenue for Kochi Prefecture, encouraging virtual tourism and cultural exchange.

• Digital and Social Media Campaigns: Leveraging platforms such as Twitter, creating engaging content that showcases the game's features, and exclusive in-game items. Influencer partnerships and virtual tours of Kochi Land will play a key role in these campaigns.

• Community Engagement: Building a strong community around Kochi Land is essential. This fosters through interactive social media activities, community contests, and feedback sessions, encouraging players to share their experiences and suggestions.

• Collaborative Merchandise: Exploring merchandise opportunities that blend the virtual and real-world elements of Kochi Land, such as limited edition collectibles, apparel, and digital assets linked to real-world counterparts.

Target Markets

• Gaming and Metaverse Enthusiasts: Players interested in real-world simulation, metaverses, and blockchain technology.

• Cultural and Travel Aficionados: Individuals intrigued by Japanese culture and virtual tourism.

• NFT and Blockchain Community: Investors and collectors looking for unique digital ownership opportunities within the gaming space.

• Local Residents and Businesses: Promoting Kochi Prefecture within the game opens up marketing to local stakeholders, benefiting from increased virtual and real-world visibility.